| When most people think of advertising they think of magazine ads, television commercials and billboards. We think its anything that makes our clients celebrated. Celebrated by customers, by shareholders, by suppliers, celebrated by everyone (except competitors). That is our job. And we make creative content that makes that happen. Then we think of ways to distribute that creative content. It might be through an online film, a gala event, a book or something we haven’t even imagined yet.
Despite the word-on-the-street, traditional media advertising is still very much alive and kicking. It’s also still working for many brands with the right creative message. But the stuff that orbits around the traditional stuff is becoming just as important. Like the message on the company voice mail. How investors size you up after seeing the design of your annual report. The idea for a great new service. Corporate golf days for your premium clientele. The VIP passes to the Grammy awards that can be won through your in-store promotion. The cool new product flash website. This is how brands are built now.
To us, it is all advertising. The trick to creating truly great advertising is to first know what’s possible
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